Wednesday, August 02, 2006

Appeal to the Nobler Motives

An Appeal That Everybody Likes

1. A person usually has two reasons for doing a thing: one that sounds good and a real one.
2. All of us, being idealist at heart, like to think of motives that sound good. So in order to change people, appeal to the nobler motives.
3. For after all, we are either men or monkeys – and the choice usually lies within ourselves.
4. Experience has taught me that when no information can be secured about the customer, the only sound basis on which to proceed is to assume that he or she is sincere, honest, truthful and willing and anxious to pay the charges, only convinced they are correct. To put it differently and perhaps more clearly, people are honest and want to discharge their obligations. The exceptions to that rule are comparatively few, and I am convinced that the individuals who are inclined to chisel will in most cases react favorably if you make them feel that you consider them honest, upright and fair.

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